Privacy Policy

Data Protection Policy applicable for the website

Please read the following information regarding your personal data carefully.

Company readmio s. r. o. with its registered office V Údolí 175, 251 01  Březí, Říčany, Czech republic, Company number: 09256024, VAT Number: CZ09256024 , registered in the Companies Register of the Městský soud Praha, C 333370, as the Seller and operator of the web-page (hereinafter referred to as the “Operator”), processes to a reasonable extent the data necessary for the performance of the purchase contract and communication with the customer to fulfil the legal obligations of the Operator and for the purposes of its legitimate interests, to inform its customers of news and events which it expects to be of interest and benefit to them and in accordance with their preferences (direct marketing). The Operator also processes personal data for the purpose of maintaining a customer account and for marketing purposes, but in these cases personal data is processed only with the consent of the Data Subject.

The Operator undertakes to handle and dispose of all provided personal data in accordance with valid legal regulations of the Czech Republic and Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data and free movement of such data. The Operator also undertakes to take appropriate measures to guarantee the security of personal data and their protection against unauthorized or illegal processing, accidental loss, deletion or damage of personal data.

If the Buyer is a natural person, he/she is obliged to provide the Operator with his/her name and surname, postal address, telephone number and e-mail address in order to conclude the purchase contract. If the Buyer is a legal entity, he is obliged to provide the Operator with a business name, registered office address, postal address, ID number, VAT number, telephone number and e-mail address in order to conclude the purchase contract. Without the above data, it is not possible to conclude a purchase contract and carry out the order.

During ordering the goods with a selected method of payment in advance via a payment card and also in complaint procedures, the Operator can also process data relating to the bank account number.

The Operator declares that he considers all personal data obtained to be confidential and will provide them to his intermediaries and other recipients only to the extent necessary and only for the necessary time, exclusively for the purpose of technical provision of e-shop and website functionality, execution of orders, delivery of goods. payments and the fulfilment of their legal obligations, while respecting adequate guarantees for the protection of the rights of Data Subjects.

The Operator retains the personal data provided only for a strictly necessary time. When processing the personal data necessary for the performance of the contract, the personal data can be stored for up to 10 years in accordance with the relevant legal regulations. If personal data are processed with the consent of the Data Subject, this consent is valid for the next 3 years.

In addition to the data listed above, the Operator also processes data and on the basis of which it is not possible to identify a specific natural person, such as online identifiers – IP addresses, pixel tags, cookies, etc. This information is collected in order to improve the quality of services provided, evaluate the level of use of the website, ensure sufficient functionality of the site, and also help with its administration and in diagnosing possible problems with web servers.

If you are interested in sending electronic promotional materials (newsletter) and consent to the processing of personal data for this specific purpose, personal data such as name and e-mail address will be used to send advertising, promotional and marketing materials related to products, services and actions of the Operator as well as third parties. The Operator undertakes to use this data for a maximum period of three years from the date of its provision by the Data Subject.

Any Data Subject may withdraw his or her explicit and voluntary consent to the electronic sending of promotional materials (newsletter) and the processing of personal data for this purpose, or for any other specific purpose at any time by sending an e-mail to the Operator’s address:

By registering and creating a customer account on the website, the Data Subject voluntarily gives his/her consent to processing of his/her personal data by the Operator in the scope of name and surname, postal and billing address, telephone number, e-mail address, and the operator will use this data for order processing, providing discounts and bonuses for purchases in the e-shop of the Operator. The Data Subject may change or update all his/her details after entering the login data. The registration can be cancelled at any time by sending an e-mail to the address of the Operator:, upon which the customer’s account will be cancelled and personal data will be deleted, no later than 10 days after receiving the request to cancel the registration.

The Data Subject shall have the right to:

– obtain confirmation from the Operator as to whether personal data relating to him/her are being processed,

– request from the Operator to gain access to his/her own personal data,

– request information on the source of personal data in relation to himself or herself (if the data have not been obtained

  from the Data Subject).

– request the Operator to correct and or to supplement incomplete personal data concerning him/her,

– request from the Operator to delete personal data concerning him/her (right to be forgotten),

– restrict the processing of personal data,

– object to the processing of your his or her personal data;

– the portability of personal data,

– withdraw his/her consent at any time, in the same manner as he/she gave his/her consent,

– not to be the subject of any decision based solely on automated processing

  of personal data, including profiling,

– file a motion to initiate proceedings under Art. 100 of the Act.

The Operator declares that all employees and recipients, or contractual intermediaries such as courier companies, payment and postal service providers, IT service providers or an external accounting companies have access to the personal data, however all of them are bound by strict rules of data protection.

Identification and contact details of the Operator:

Tel. contact: +421 917 713 372